Fullwood Packo have led the way in designing and developing innovative solutions for dairy farmers for decades, with an established customer base in over 80 countries. Their central philosophy is straightforward: designs that put cow comfort and health first.
Their M²erlin milking robot is no exception, built to offer a smooth and seamless automated milking process that will improve results and make life better for cows and their farmers. However, the M²erlin had received a series of improvements within the last year. These upgrades, although substantial, had not become common knowledge amongst Fullwood Packo’s customer base.
Fullwood Packo wished to highlight these innovations. Previously, communications had been almost exclusively tied to product launches. Now, Fullwood Packo wanted to make an impact in their market and demonstrate their continuous drive towards improving the milking experience for dairy farms.
We worked with Fullwood Packo to devise a campaign that underlines two key ideas:
The resulting central theme was ‘Constantly Curious‘. We created an arresting image and supporting collateral that represents Fullwood Packo’s commitment to ongoing improvements for healthy cows and productive farms.
The 3 main content drivers were: