Our Challenge

Fullwood Packo have led the way in designing and developing innovative solutions for dairy farmers for decades, with an established customer base in over 80 countries. Their central philosophy is straightforward: designs that put cow comfort and health first.

Their M²erlin milking robot is no exception, built to offer a smooth and seamless automated milking process that will improve results and make life better for cows and their farmers. However, the M²erlin had received a series of improvements within the last year. These upgrades, although substantial, had not become common knowledge amongst Fullwood Packo’s customer base.

Fullwood Packo wished to highlight these innovations. Previously, communications had been almost exclusively tied to product launches. Now, Fullwood Packo wanted to make an impact in their market and demonstrate their continuous drive towards improving the milking experience for dairy farms.

Our Solution

We worked with Fullwood Packo to devise a campaign that underlines two key ideas:

  • Fullwood Packo is innovating and leading the way in developing new milking and cooling solutions
  • These innovations are always being worked on. Farmer needs and expectations are always changing, and Fullwood Packo is always working to provide the support that they need

The resulting central theme was ‘Constantly Curious‘. We created an arresting image and supporting collateral that represents Fullwood Packo’s commitment to ongoing improvements for healthy cows and productive farms.

The 3 main content drivers were:

  • A two-tier approach via print and digital collateral for enhanced exposure and increased brand awareness
  • Dealership posters and sales aids that reinforce Fullwood Packo’s innovative thinking
  • A range of GIPHY stickers to increase social presence

Our Results

  • Campaign assets run across 6 countries in Europe
  • Landing page to website CTR of 15%
  • Campaign articles placed within publication e-newsletters averaged CTR of 6%

Disciplines deployed

  • Insight and data
  • Insight and data
  • Strategy and planning
  • Strategy and planning
  • PR and brand partnerships
  • PR and brand partnerships
  • Creative services
  • Creative services
  • Digital content and social
  • Digital content and social