We wrote a strategy for Weaving Machinery that initially focused on quick wins to develop our relationship and prove our value.
Quick wins. Refreshing the Weaving Machinery on page advertising was a quick win. We worked up a series of concepts for both conventional and no-till products to allow high level audience segmentation. Product brochures were produced for summer shows. Editorial coverage focused on right time, right place, right people, for a variety of machines and a new product launch.
Longer term. Strategy is informing our next move; written by RDP and closely tied to the Weaving business strategy for the next few years. Focusing on results, and segmenting products.
We’re also refreshing the brand and pulling that through all of Weaving’s marketing, offline, online and at events.
300% increase in editorial coverage (consistent, headline coverage in relevant press titles).
40% increase in traffic to weavingmachinery.net