5 marketing trends in agriculture for 2021 and beyond

Both agriculture and marketing have witnessed their own step-change, exacerbated by such globally significant and disruptive events as the Covid-19 pandemic and Brexit. What does this mean for agribusiness and marketing? Here are just a few emerging trends that will have ramifications for 2021 and beyond.

Holding an online event in 2021: a case study

We worked closely with the Agricultural Industries Confederation (AIC) this year to aid them in devising and hosting their first ever completely online conference on 11th November 2020. Here are a few ways that we drove interest and engagement for an event that had, until now, been all about being there in person.

Marketing events: how has Covid-19 changed the landscape?

Since the coronavirus pandemic swept across the globe, businesses are having to rethink their strategies and messaging in order to meet the shifting expectations and experiences of their customer base. Many have opted to switch events to a virtual environment. Others have cancelled or postponed altogether. What are the options open to businesses who miss the opportunities presented by events, and how should they approach them?

Personas: targeted marketing can get better results for your business

Buyer personas are one of the most valuable tools in your marketing arsenal. Once created, they can be used as the foundation for more or less every piece of marketing going forward, inform business decisions, and strengthen your brand identity. Here’s a quick guide.

Marketing in agriculture during coronavirus

Covid-19 has changed the landscape.The whole world is currently uncertain what the full extent of the coronavirus pandemic will be, however, there are a number of changes businesses can and should make now in terms of their marketing.