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Holding an online event in 2021: a case study

We worked closely with the Agricultural Industries Confederation (AIC) this year to aid them in devising and hosting their first ever completely online conference on 11th November 2020. Here are a few ways that we drove interest and engagement for an event that had, until now, been all about being there in person.

Marketing events: how has Covid-19 changed the landscape?

Since the coronavirus pandemic swept across the globe, businesses are having to rethink their strategies and messaging in order to meet the shifting expectations and experiences of their customer base. Many have opted to switch events to a virtual environment. Others have cancelled or postponed altogether. What are the options open to businesses who miss the opportunities presented by events, and how should they approach them?

Personas: targeted marketing can get better results for your business

Buyer personas are one of the most valuable tools in your marketing arsenal. Once created, they can be used as the foundation for more or less every piece of marketing going forward, inform business decisions, and strengthen your brand identity. Here’s a quick guide.