Exhibiting at shows – is it worth it?

Sarah Riley, one of our Account Directors, says one of the top questions she gets from clients is whether it’s worth attending trade shows. “Trade shows can be one of the most effective tools for reaching potential and existing customers,” says Sarah. “That said, it’s not worth attending unless you have a clear sense of what you want to achieve from your attendance, and defined steps to get there.”

How can you improve your ROI with automated email marketing?

We’re all familiar with the countless generic emails we see falling into our inbox every day. It’s all too common for us to barely glance at the actual content as we scroll down to the unsubscribe link in the footer. Of course, it’s just not feasible to painstakingly write email after email tailored for every one of your customers either. That’s where automated email marketing comes in: the ability to send targeted emails at particular times or responding to actions taken.

Five advantages of hiring an agency to take care of your marketing

We must declare an interest: we are a communications agency. We may be slightly biased. That being said, while in-house marketing can be quicker and seemingly more cost-efficient to establish, we’ve found there are several important reasons why you should seriously consider talking with an agency to see how they can meet your needs.

Marketing insights from an agency director

Since becoming Managing Director of RDP Marketing — a full service marketing agency specialising in agriculture — in 2005, adapting to the fast nature of the business and refining our strategies has been essential to our success. Despite the changes over the years, certain core maxims have always rung true.