Personas: targeted marketing can get better results for your business

Buyer personas are one of the most valuable tools in your marketing arsenal. Once created, they can be used as the foundation for more or less every piece of marketing going forward, inform business decisions, and strengthen your brand identity. Here’s a quick guide.

We're on the lookout for a Midweight Designer

We are looking for an ambitious and versatile Midweight Designer with a passion for creative ideas.

Marketing in agriculture during coronavirus

Covid-19 has changed the landscape.The whole world is currently uncertain what the full extent of the coronavirus pandemic will be, however, there are a number of changes businesses can and should make now in terms of their marketing.

Exhibiting at shows – is it worth it?

Sarah Riley, one of our Account Directors, says one of the top questions she gets from clients is whether it’s worth attending trade shows. “Trade shows can be one of the most effective tools for reaching potential and existing customers,” says Sarah. “That said, it’s not worth attending unless you have a clear sense of what you want to achieve from your attendance, and defined steps to get there.”

How can you improve your ROI with automated email marketing?

We’re all familiar with the countless generic emails we see falling into our inbox every day. It’s all too common for us to barely glance at the actual content as we scroll down to the unsubscribe link in the footer. Of course, it’s just not feasible to painstakingly write email after email tailored for every one of your customers either. That’s where automated email marketing comes in: the ability to send targeted emails at particular times or responding to actions taken.